For the foreseeable future, Megyn Kelly will probably be shopping at American Eagle, not Levi’s, for all of her denim needs. Amid the controversy surrounding Sydney Sweeney’s new American Eagle commercials, the conservative commentator has thrown her support behind the Euphoria star while pitting the actress against Beyoncé.
In a Tuesday (Aug. 5) post on X, Kelly reshared a photo of the 35-time Grammy winner modeling an outfit by Levi’s — which Bey has been the face of since last year — and wrote, “This is the opposite of the Sydney Sweeney ad.”
“Quite clearly there is nothing natural about Beyonce,” she continued. “Everything – from her image to her fame to her success to her look below – is bought and paid for. Screams artificial, fake, enhanced, trying too hard.”
When one person accused the former Fox News anchor of bullying Bey, Kelly replied, “It is not possible for me to ‘bully’ BEYONCÉ, literally one of the richest, most privileged/connected/famous ppl in the world.”
Billboard has reached out to Beyoncé’s rep for comment.
Kelly’s comments come as many conservatives — including President Donald Trump, who recently wrote on Truth Social, “Go get ‘em Sydney!” — are rallying around Sweeney in response to the backlash her American Eagle jeans commercials have received. In the ads, the White Lotus alum boasts about her “great genes,” using the phrase interchangeably with “great jeans.”
As Sweeney is a white woman with blonde hair and blue eyes, many critics have compared the messaging to racist Nazi propaganda, though the fashion brand has said in a statement that the campaign “is and always was about the jeans.”
Denim aside, this isn’t the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny’s Child alum of “playing victim” after Bey included footage of Kelly dissing her in visuals for the Cowboy Carter Tour.
“Here is another one of the most privileged, beloved women in the world,” Kelly said on The Megyn Kelly Show at the time. “But [she] still has to look for the one sliver where she could play the victim and be aggrieved, because big bad Megyn Kelly said something completely milquetoast about her entry into country music.”
