How to Create Jenna Ortega’s ‘Goth Glam’ Makeup Look on ‘Wednesday’ Season 2 (Exclusive)

When Wednesday premiered in 2022, the show caught fire on social media and saw fans becoming obsessed with the titular character’s signature dark romantic style.

The first season of the show introduced the world to Wednesday’s Jenna Ortega and her accessible take on goth glam makeup, which featured subtle smoky lids, moody purple lips and lived-in under eyes.

Wednesday’s beauty look remains largely the same in season 2, with the show’s makeup artist, Nirvana Jalalvand, telling PEOPLE exclusively that she hasn’t “strayed” far from the beauty look that launched Ortega’s take on The Addams Family character into the mainstream: “If something’s not broke, don’t fix it, you know?”

Like the first season, Wednesday’s moody pout was created using MAC Cosmetics Lip Pencil ($25) in the shade Nightmoth. While Jalalvand looked into testing out other lip colors for Wednesday, the MUA shares that nothing came close to the original combination that she landed on in season 1.

“I tried so hard to find other lipsticks maybe that would be the same tone as that this year, and nothing is that tone,” she says.

To achieve the bruise-like purple that Ortega wears in the show, Jalavand combined the lip liner and mixed it with a simple clear lip balm base to give the shade a softer look.

“If you have makeup brushes, use something that doesn’t have a harsh line to it, and is more of diffuser brush, or you can use your finger,” she explains. “Breaking down the lip liner and mixing it in with the lip balm into little pots is the best way to give you that soft, natural diffused look that I get on Jenna. But you can also do it with the lip liner straight on the lip and then rub the balm in on top.”

Wednesday’s eye makeup, Jalalvand reveals, is more complex to create — she notes that the subtle smoky eye the character wears was actually made using several colors from MAC Cosmetics for a multi-dimensional appearance on Ortega’s eyes.

“Everything about Wednesday’s color palette is very cool toned and monochromatic, so it’s a few MAC Cosmetics eyeshadows mixed together,” the MUA says. “One of them is Glitch In The Matrix, a gray silver with a slight iridescence, and I mix that with Embark, a warm brown. I do a wash of that over the lid, and then I use Carbon (a matte black) and stamp that in across the top and bottom lash line to give a bit of definition.”

Jalalvand then used “lashings of mascara” on Ortega’s eyelashes, noting that she was “absolutely loving” the Pat McGrath Labs Dark Star Mascara ($34) in Xtreme Black for this season.

As for the lived-in under eye that Wednesday sports in both seasons, Jalalvand says she avoids “putting any sort of product there.”

She continues, “I put [Jenna’s] base product up to where her under eye bag section is, and then I let the purples and the cool tones from the under eyes pop out naturally. Against the contrast of the base, it just helps it sing with Carbon in the lash line smoked out. It does give you that undone and slightly underslept looking under eye, which I think works well for Wednesday.”

Wednesday’s makeup takes a slight departure in episode 7, “This Means Woe” — for the Nevermore Academy fundraising gala, she goes bold with an “intricate graphic goth eye makeup look” that was inspired both by actress Sophia Loren and punk icon Siouxsie Sioux.

“I created this double winged look with a bit of blank space [at the corners] to open up the eye and hark back to that goth classic wing. It helped the shape of the eye blend in nicely with the mask that she wears to give that raven look,” she says of the moment.

Jalalvand adds that she also “looked at Siouxsie Sioux and at what street goths are doing with their makeup and reined it in for a softer goth version,” and drew inspiration from Loren, who “always had an incredibly structured wing liner.”

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To create Wednesday’s graphic eyeliner, the MUA layered Pat McGrath Perma Precision Liquid Eyeliner ($36) and PermaGel Ultra Glide Eye Pencil ($29) in Xtreme Black on Ortega’s tightline, waterline and lids.

“They have a beautiful felt tip liner and coal pencil, both Xtreme Black, that gives you the most precise line and point, which was perfect because it was all about angles and the wings,” she says of the Pat McGrath products. “I layered those up and then I added black eyeshadows from Pat McGrath as well and built a very smoky structured eye.”

While the inspirations for Wednesday’s graphic eyeliner look might seem contradictory, Jalalvand notes that the character would favor beauty icons of the past instead of modern beauty trends. “Wednesday likes the vintage things in life,” she says. “It felt right to look at quirkier references she might prefer.”

Wednesday season 2, part 2 premieres on Netflix on Sept. 3.