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Donna Karan New York is marking its 40th anniversary with a fall 2025 campaign filled with a star-studded list of models.
On Wednesday, Sept. 3, Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede and Mariacarla Boscono helped celebrate the brand’s milestone year. The new campaign comes one day after DKNY launched its newest collection starring Hailey Bieber.
“There is an innate sense of timelessness to Donna Karan that holds a personal connection for me. It embodies femininity and womanhood — a concept beautifully celebrated with this campaign,” Schiffer tells PEOPLE exclusively.
Mikael Jansson/Donna Karan
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She and the four other fashion icons were chosen to be at the forefront of the campaign that launches Wednesday, Sept. 3, due to how they “embody the enduring femininity of the brand,” a press release explains.
To celebrate the once-in-a-lifetime collaboration between the women, they filmed a video speaking to their favorite things about Donna Karan New York, which PEOPLE can exclusively reveal.
Some of the qualities mentioned include the “timeless” nature of Donna Karan New York and how the brand celebrates “the body of a woman.”
Mikael Jansson/Donna Karan
It’s latest campaign stays true to the brand’s contemporary fashion and classic silhouettes by highlighting “sophisticated fabrics through sumptuous city shades — from deep brown and chocolate plum to warm and cool metallics.”
With creative direction by Trey Laird, Donna Karan New York’s new collection puts a spotlight on what makes a woman “empowered, inspiring, invincible and unforgettable.”
“The collection proposes that women feel confident, smart, sexy, bold,” the press release explains.
Mikael Jansson/Donna Karan
It’s not the first time Donna Karan New York has brought together iconic women in the name of fashion.
For the fall 2024 campaign, Christy Turlington starred alongside Eva Herzigova, Amber Valletta, Alek Wek, Karen Elson, Liu Wen, Edie Campbell and Hammam.
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The campaign highlighted the power of women, specifically reflecting on “women’s dimensional nature,” as stated in a previous press release. Kate Moss served as the face of Donna Karan New York’s spring 2025 campaign.
