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There she goes again!
It’s been a few months since Dolly Parton made a splash with her debut collection with Austin, Texas-based jewelry brand Kendra Scott, but now the duo is back with a second collaboration that was worth the wait.
Kendra Scott released 10 new styles inspired by the 79-year-old country singer’s legacy, but more specifically her 1974 hit “I Will Always Love You.”
Courtesy of Kendra Scott
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Described as “a celebration of music, fashion and female empowerment,” the new designs reflect Parton’s message on self-expression through her favorite motifs, meaning there’s lots of butterflies, hearts and florals in store.
Whether you’re looking for a bold sculpted statement necklace or sentimental accessories like the heart locket on a chain or the sweet butterfly bezel earrings, Kendra Scott, founder and chief creative officer, tells PEOPLE that there’s “something for everyone.”
“We made sure to weave in motifs that capture the essence of the song and our brand,” she adds.
Courtesy of Kendra Scott
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The collaboration between Parton and Scott has also led to something quite special outside of the jewelry space.
Says the jewelry designer: “I love that through this collaboration, Dolly and I are bringing our passion for advocating for childhood literacy together. Through Kendra Scott Foundation’s Yellow Library and Dolly Parton’s Imagination Library we’re bringing books, inspiration and joy to children across the country.”
Parton’s partnership with Scott first came about in 2022, when the pair met backstage at one of the country artist’s concerts in Texas.
“We just clicked,” Scott told PEOPLE in November 2024, when their first collection — inspired Parton’s 1974 song “Love Is Like a Butterfly” — was launched. “We just really got along great, and she had known about my jewelry, and here we are. The next thing I knew, we were like, ‘Let’s go into business together. What do you think?'”
Courtesy of Kendra Scott
During the joint interview, Parton said her love for jewelry runs deep. “I just naturally always wanted to be more than I was. I just had an inner thing that wanted to do more on the outside.”
The Dolly Parton x Kendra Scott collection retails between $70 to $198 and is available in stores and online at KendraScott.com now.
