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Cracker Barrel is going back to its roots.
After months of criticism over its rebranding efforts, which only intensified when a new logo was introduced and conservatives like President Donald Trump chimed in, Cracker Barrel has reverted to its old logo.
Last week, the Southern-inspired part-restaurant, part-store announced changes to its logo and menu as part of its “All the More” campaign.
Cracker Barrel
The transition saw the logo remove the barrel, figure of an old man, and “Old Country Store” from its emblem, leaving just its name inside a yellow hexagonal shape.
After much backlash and the plummeting of Cracker Barrel’s stock on the market, Trump called for Cracker Barrel to “go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before. They got a Billion Dollars worth of free publicity if they play their cards right.”
“Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck,” he wrote in a statement on Truth Social on Tuesday, Aug. 26.
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Deputy White House Chief of Staff and Cabinet Secretary Taylor Budowich claimed on X that he spoke with people at Cracker Barrel.
“They wanted the President to know that they heard him, along with customer response (the ultimate poll), and would be restoring the Old Timer,” said Budowich. PEOPLE has reached out to Cracker Barrel for comment.
On Thursday afternoon, Cracker Barrel issued a statement on Facebook, expressing that they had listened to everyone’s opinion and would revert back to its old logo.
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“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the statement said.
“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the statement continued.
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Trump issued a response to the announcement, giving his “congratulations” to Cracker Barrel in a follow-up post.
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“All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again,” he said.
