One by one, then two by two, BLACKPINK‘s videos are crossing the one billion views mark on YouTube, and the K-pop girl group’s latest visual to achieve that feat is none other than “Pink Venom.”
This marks the sixth music video by the group — which is comprised of JENNIE, JISOO, LISA and ROSÉ — to reach the milestone. Previous official music videos by the global superstars to hit the 1 billion YouTube streams achievement are “DDU-DU DDU-DU” and “Kill This Love,” which both have more than 2 billion views; “BOOMBAYAH,” which is nearing the 2 billion mark; and “AS IF IT’S YOUR LAST” and “How You Like That.”
The visual for “Pink Venom” premiered nearly three years ago on Aug. 19, 2022, with the track being the first single off BLACKPINK’s sophomore studio album, Born Pink, which arrived about a month later in mid September. The song reached No. 22 on the Billboard Hot 100, while the album topped the Billboard 200.
This is hardly the first time BLACKPINK has made a notable impact on the video streaming service. In July 2018, “DDU-DU DDU-DU” earned an impressive 36.2 million views in its first day, which YouTube told Billboard at the time made the video the most viewed Korean music video of the year at that point. It was also the fastest visual by a K-pop group to earn 100 million views, which it reached in just 10 days, then went on to become the most viewed video by a K-pop group by January 2019 when it crossed the 620.9 million views mark. Not only that, BLACKPINK also became the first K-pop group to reach 20 million subscribers on the platform. “Kill This Love,” meanwhile, nabbed the biggest music video debut in YouTube history at the time in April 2019 by earning nearly 58 million streams in just 24 hours.
Since then, BLACKPINK’s global domination has not stopped, though it slowed down for a little bit as each group member focused on solo projects (including acting roles for LISA in season three of White Lotus, and JENNIE in The Idol). But the K-pop superstars have since reunited to continue on with their band work, releasing new single “Jump” in July. The return track has so far reached a high of No. 28 on the Hot 100.
The group recently wrapped the North American leg of its DEADLINE World Tour, and has kicked off its European leg. The trek returns to Asia in October, and wraps with two shows at Hong Kong’s Kai Tak Stadium on Jan. 24-25.
Revisit the stylish and choreography-heavy “Pink Venom” video below:
