Benson Boone and Ben Stiller have teamed up with Instacart — the easy stop for moonbeam ice cream and any other treats you might need delivered to your door — ahead of this year’s Super Bowl.
In two teaser clips posted Thursday (Jan. 22) previewing the delivery service’s Big Game campaign, the unexpected duo portray a European sibling musical duo with thick accents and even thicker shoulder pads on their shiny, green, ’70s-inspired stage outfits. In both videos, they hilariously bicker, starting with a fight over Boone’s pitchy harmony during an a cappella song about Instacart.
“What are you, a mouse?” Stiller teases the singer. “Instacart, I am little boy who has a mustache.”
In the second video, the Zoolander star makes fun of his “little brother” for having a “little boy ahead,” after which Boone hilariously mutters, “I hate you.”
At the end of the second clip, Stiller also promises fans that the pair are “going to perform for you.” It’s unclear what said performance will entail, but viewers can definitely expect to see the actor and Gen-Z musician’s full ad at some point during the Super Bowl broadcast on Feb. 8, along with other celebrity partnerships such as Sabrina Carpenter’s Big Game collaboration with Pringles and EJAE’s Liquid I.V. commercial.
Boone’s work with Stiller marks the musician’s first-ever Super Bowl ad. It comes as he’s solidified himself as one of the biggest young stars in music, with sophomore album American Heart reaching No. 2 on the Billboard 200 last year. In March 2024, his breakthrough hit “Beautiful Things” reached No. 2 on the Billboard Hot 100, his biggest hit on the chart to date.
Check out Boone and Stiller’s Instacart ad teasers above and below.
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