Taylor Swift’s Fashion and Beauty Essentials Revealed: Stock Up from $28

Does Taylor Swift order things from Amazon? What’s her haircare routine? What does she eat before a show? These are all questions that we here at PEOPLE Shopping have for the Grammy-winning star. 

With the release of her six-episode The End of an Era docuseries finally here, we’re actually getting some of those answers. In the trailers alone, we’ve caught snippets of her relationship with Kansas City tight end Travis Kelce; we saw her singing in the studio; and we found out which beauty and fashion essentials the singer relies on when training for (or recovering from) being a Showgirl for three hours straight. 

Best Overall Fashion and Beauty Essentials Used by Taylor Swift

From relaxing self-care essentials by Ouai and Tata Harper to functional fashion finds from Reformation and Popflex, there’s no shortage of Swift-used products vying for a spot on your “Wi$h Li$t.” Below, check out all of the fashion and beauty finds we’ve identified, plus a few similar picks inspired by the singer’s go-to products.

Fashion Essentials Inspired by Taylor Swift

When she’s not dazzling on stage in glitzy gowns and blinged-out bodysuits, Swift dresses a lot like you and me — think: cozy sweaters, supportive sneakers, and billowy blouses. A few items we’ve spotted so far include a posture-correcting sports bra by Forme, the Popflex skort that Swift put on the map last year, and a Reformation closet staple you’ll wear all winter.

Straighten Up: Forme Power Bra, $178; forme.science 
Pickleball-Ready: Popflex Pirouette Skort, $60; popflexactive.com 
Keep It Cozy: Reformation Jadey Cashmere Oversized V-Neck Sweater, $298; thereformation.com 
Snag on Sale: Nike Free RN 2018 Sneakers, $91 with code GIFTS (orig. $100); nike.com
Close Resemblance: Quince Organic Textured Cotton Peasant Blouse, $50; quince.com 
Back in Stock: Junk Food Clothing Kansas City Chiefs Vintage Tee, $52; junkfoodclothing.com
Another Skirt: Popflex Twirl Skirt in Plum, $54; popflexactive.com
In a Lavender Haze: Popflex Corset Bra in Digital Lavender, $44; popflexactive.com
Sellout Risk: Everlane The Organic Cotton Weekend Tee Dress, $27 (orig. $68); everlane.com
Workout Essential: Lululemon Energy Longline Bra, $58; shoplululemon.com
Break a Sweat: Lululemon Align High-Rise Short, $64; shop.lululemon.com

Popflex Pirouette Skort

This lavender activewear skort by Popflex all but broke the internet when Swift wore it in a promotional video for her single “Fortnight” last year. The singer has since proved that it’s way more than a one-hit wonder by wearing it throughout The End of an Era, too. Its ruffled skirt is practically begging to be worn while shaking it off, while its built-in shorts are well-suited for sportier activities, like playing a game of pickleball (Travis Kelce not included).

Reformation Jadey Cashmere Oversized V-Neck Sweater

It’s no surprise this celebrity go-to brand (worn by the likes of Jennifer Aniston, Jessica Alba, and Leslie Mann) has made its way into Swift’s wardrobe. Score the exact Reformation sweater she’s seen wearing while playing the piano just in time for prime knitwear season. Its rich color is on par with the chocolate brown trend celebs and our editors are loving right now, and its cashmere-blend fabric is sure to keep you snuggly warm all winter.

Forme Power Bra

Pop stars — they’re just like us. Case in point: It seems Swift is working to better her posture, too, as evidenced by the Forme Power Bra she’s spotted wearing at multiple points in the docuseries. While it may look like a regular sports bra, it’s actually engineered to activate spinal muscle groups using the help of six tension fabrics and eight double-layered panels. The results? Improved posture and increased confidence… we’ll take one in every color.

Nike Free RN 2018 Sneakers, $91 with code

With as much dancing as Swift had to do to prepare for The Eras Tour, one can assume her sneakers are the real deal. While she’s been known to reach for New Balances while out and about, we spotted what appeared to be these Nike sneakers in multiple frames of the trailer. Outfitted with a stretchy upper and a flexible outsole that moves with your foot, these sneakers will aid you while doing everything from working out to, say, training for a three-hour concert.

Quince Organic Textured Cotton Peasant Blouse

In one blink-and-you’ll-miss-it moment, Swift wears what appears to be the Faherty Willa Ruffled Pintucked Blouse while recording in the studio — which is currently out of stock. Luckily, we found a nearly identical blouse at Quince, which is available in three colors. “The textured cotton feels so soft and lightweight, and the small button details are absolutely adorable,” wrote one five-star reviewer. “It’s one of those pieces that looks even better up close.”

Lululemon Align High-Rise Short

In one scene, we get a glimpse of Swift’s intense training to get her ready for her Eras Tour shows at the famous Dogpound gym in New York City. She appears to be wearing Lululemon’s Energy Longline Bra and the brand’s Align High-Rise Shorts. Her exact pieces are only available at Dogpound, but as you plan your 2026 workout plan, you can stock up now. The shorts even have a small pocket in the waistband, so you can stash small items in there as you work up a sweat.

Beauty Essentials Inspired by Taylor Swift

At the edge of Swift’s bathtub, we spotted the $41 Christophe Robin Delicate Volumising Shampoo and matching conditioner, plus a $28 body wash from PEOPLE Tested brand Ouai. Swift also had two facial cleansers nearby, that together, cost… are you Ready for It?… a whopping $188. 

MAC Locked Kiss 24 Hour Lipstick in Ruby True

We’re officially one step closer to nailing down Swift’s iconic red lip. In one scene, we see part of her pre-show glam process, in which she applies lipliner herself, and her longtime makeup artist, Lorrie Turk, then applies red lipstick. The lip liner Swift is holding looks like it’s from Smashbox, in the shade True Red (which is now sold out), and the lipstick’s silver case is pointing to signs that it is from Mac. The brand offers a few different red hues, so Swift has either Ruby True, Tomato Red, or Extra Chili on her lips. If you’ve ever attended a Taylor Swift concert, you know her lip color stays firmly in place — so the Mac Locked Kiss 24 Hour Lipstick really lives up to its name.

Christophe Robin Delicate Volumising Shampoo with Rose Extracts

Back in January, my coworker Jennifer Maldonado and I got on the topic of Taylor’s hair. “How is it not damaged?” I said. At the very least, it must have been straightened or blow-dried before each show. To which, Maldonado replied, “I know! And yet it looks soft still.” 

Now we can assume that this fancy-sounding shampoo had something to do with that. It simultaneously conditions strands and removes oil and dirt, plus, it’s “specially designed to give fine, flat, or thin hair an instant volume boost,” according to the brand. It costs $41, which, yes, isn’t a drugstore-level price, but that said, it’s surprisingly cheaper than other high-end haircare products like Kérastase or Oribe. In other words, it’s kind of a steal.  

Christophe Robin Delicate Volumising Conditioner with Rose Extracts

And because conditioning your hair is the final step for soft, smooth strands, the brand’s volumizing conditioner was also in tow. It has similar benefits as its shampoo counterpart, but it also detangles and softens hair so it looks and feels healthier. (We’ve come such a long way since Swift’s “bleachella” era, and there’s no going back.) 

Ouai St. Barts Body Cleanser

After moving and grooving for three hours straight every night on The Eras Tour, Swift likely worked up a major sweat. So she seemingly uses this body wash from celebrity stylist Jen Atkins’ brand to get squeaky Clean after the fact. It’s “so sudsy,” according to one shopper, and it has an orange, dragonfruit scent that “literally smells like a vacation,” shared another shopper. It’s also the most affordable product in her lineup. 

Tata Harper Regenerating Cleanser

Stage makeup can clog your pores, so it’s important to take it off at night. Thankfully, this two-in-one cleanser will get it all off, plus exfoliate and remove any dry or flaky patches. It’s safe to use every day, though it’s probably best to avoid the eye area. Want to try it first? Pick up a travel-size bottle for only $28.

Dr. Barbara Sturm Super Anti-Aging Cleansing Cream

This cleanser, however, “removes all makeup,” so it’s safe for use around the eyes, and even Swift’s signature cat eye liner won’t stand a chance. It also has anti-aging benefits — though you’re going to pay for them. At $100 a bottle, each ounce costs a hefty $23.