What Is Black Friday?
Black Friday is the huge annual shopping event that takes place the day after Thanksgiving in the United States, and it’s considered the official kickoff to the holiday shopping season. The term dates back to the 1960s, referring to the point when retailers move from operating “in the red” to “in the black” thanks to massive sales. Today, Black Friday is known for its deep discounts, limited-time offers, and doorbuster deals—especially on Amazon, where Black Friday 2025 is expected to feature some of the biggest markdowns of the entire year on beauty, tech, fashion, and home
How Can I Best Prepare for Black Friday Sales?
To maximize savings on Black Friday 2025 deals, start by making a list of must-have items and tracking current prices so you’ll know when a true deal drops. For the biggest advantage, sign up for deal alerts, subscribe to our E! Insider Shop newsletter, and follow our Instagram updates for real-time Amazon Lightning Deals and early Black Friday price drops.
What Brands Have the Best Sales on Black Friday?
Black Friday 2025 is expected to feature major discounts across top beauty, fashion, and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you’re hunting for luxury skincare, trending makeup, premium haircare, or high-quality fashion and accessories, thes
