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Kylie Jenner is celebrating 10 years of Kylie Cosmetics — and her family and friends are joining in on the fun!
The beauty mogul, 28, was photographed stepping out at her brand-new Kylie Cosmetics pop-up event in Los Angeles on Friday, Oct. 17.
Kylie rocked a classic “King Kylie” pink wig and a matching pink figure-hugging latex dress with a plunging neckline.
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Other members of the Kardashian-Jenner family were in attendance to show their support, including Kim Kardashian, who wore a light pink knee-length halter dress.
Kim, 44, kept her hair up in a high ponytail and rounded out her look with silver accessories.
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Khloe Kardashian and Kendall Jenner were also there to celebrate sister Kylie and her business.
The Good American cofounder, 41, opted for a glittery pink-and-white checkered minidress and a pair of dark sunglasses.
Kendall, 29, for her part, switched up the color scheme of the night, rocking a bright blue minidress and black heels.
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Kris Jenner and her boyfriend Corey Gamble also stepped out for the celebratory gathering.
The mom-of-six, 69, showed up in an all-black pantsuit ensemble featuring dark shades and leather gloves, as Gamble, 44, matched her with a black jacket and T-shirt.
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Also in attendance were several friends, including Hailey Bieber, who was dressed in a black satin slit dress, as well as D’Lila and Jessie Combs, the 18-year-old twin daughters of Sean “Diddy” Combs.
The event was held in celebration of Jenner’s brand-new “King Kylie” collection for Kylie Cosmetics, which launched on Oct. 18.
Kylie Cosmetics officially turns 10 in November. To celebrate the milestone early, Kylie announced that she was launching the new King Kylie makeup collection.
It is inspired by her unapologetic and striking “King Kylie” era, a time when the star embraced bold hairstyles — including her iconic blue dip-dye look — and a full-on beat as her signature glam.
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Earlier this week, the reality TV star shared photos on Instagram of herself posing in nothing but glitter and a crown.
“This King Kylie Collection is truly for you!!! 💋,” Kylie wrote in the caption. “You’re the reason my biggest cosmetic dreams came true, and I wouldn’t be here.. 10 years later! without your support.”
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“I’ve seen all your messages asking for a King Kylie collection, the fearless era that had a dream at just 17 years old! .. and that’s why I posted that tweet back in 2022. I wanted to give you exactly what you’ve been waiting for,” she added.
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Jenner launched Kylie Cosmetics in 2015 with a collection of lip liners and liquid lipsticks.
She was 22 years old when she sold a majority stake in Kylie Cosmetics to Coty, which valued the company at almost $1.2 billion.
The brand then underwent a relaunch in 2021, a part of which introduced its products to the U.K., Europe and Australia.
