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Emma Grede and Khloé Kardashian’s Good American has called upon Olivia Jade Giannulli to star in its newest campaign.
“Olivia Jade for Good American channels a quiet confidence that feels authentic, playful, and full of ease,” a press release shared with PEOPLE explains. “With pieces made for those in-between fall moments that feel both nostalgic and new, giving everyday dressing an effortless edge.”
The brand’s Fall 2025 collection, complete with seasonal staples and must-haves, is available now.
Good American
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In the campaign, Giannulli models stand-out pieces like a chic button front knit cardigan priced at $178, and a versatile cotton oversized tee costing $68.
Another look worn by the YouTuber includes a unique jersey polo mini dress priced at $139 paired with the Good Ease leopard jeans, which retail for $188.
Stylish pieces that can be mixed together or worn individually are what the collection is all about.
“For me, it’s the simple moments that feel the most special, just being yourself, comfortable, and confident in your own skin,” Giannulli tells PEOPLE. “That’s what this collection is all about. The pieces make everyday dressing effortless so you can feel good without overthinking it.”
Good American
It’s no surprise that Good American tapped Giannulli to star in the campaign, as she’s known to fans as a beauty and style influencer.
Giannulli’s YouTube page, where which she’s known as @oliviajadebeauty, currently boasts 1.84 million subscribers. The content creator has 1.2 million followers on Instagram and over 731,400 followers on TiKTok.
Good American
It’s been a busy time for Giannulli, who, after spending part of the summer in Paris, is getting ready to move to New York.
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Giannulli said in a YouTube video that while the move is a little “nerve-wracking,” it is “a very exciting and happy time,” as it also marks the first time she’s living away from her family.
