Justin Bieber Takes in Icelandic Nature for New ‘First Place’ Music Video

Justin Bieber is enjoying the great outdoors of Iceland.

The pop superstar, 31, released the music video for his Swag album track “First Place” on Thursday, Aug. 14, and the simple clip finds Bieber taking in Icelandic nature, going snowboarding and offering fans a glimpse into his recording process.

Filmed in black and white, the video opens with Bieber having a snack as he exits a building labelled Samvinnufélag Fljótamanna and takes a walk by the water.

He’s then seen smoking while recording “First Place” in a house with other collaborators, sitting by the fireplace and chatting with other people.

Throughout the clip, Bieber takes a dip in an outdoor hot tub followed by a cold plunge and gets helicoptered up to the top of a mountain before snowboarding down with his buddies.

The video ends with Bieber taking a bike ride through the mountains and walking away from the microphone in the recording space, having seemingly finished the song.

In the caption of a post about the “First Place” video shared to Bieber’s Instagram, he gave a disclaimer: “FORGIVE MY CHICKEN LEGS.”

The lyrics of “First Place” find Bieber, who’s married to wife Hailey Bieber, singing about the ups and downs of a relationship that always ends in a positive place.

“‘Cause when’s it’s on sight / It’s on sight / All of it all of it can wait / It’s a celebration / Like it’s your birthday / It’s so amazing / I just wanna taste ya / Let’s celebrate / In the best way / Like it’s your birthday,” he sings. “Oh all I see is you now / You in first place / Oh don’t wanna lose you now / That’s the worst case / Where do I begin / It’s been this way for a long time / Something’s gotta give / ‘Cause you keep on taking all mine.”

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“First Place” appears on Bieber’s latest album, Swag, released in July 2025. The project has spawned two top-10 hits on the Billboard Hot 100: “Daisies” and “Yukon.”

Earlier this week, Bieber shared an emotional Instagram post about his faith, writing, “grateful for a new day.”

“grateful for Jesus,” he continued. “he meets me every morning with forgiveness and love that I truly don’t deserve.”

The “Holy” artist continued, “so grateful that he gives this love so freely, so graciously.”

“Wouldn’t be able to get thru the day without his love,” he added. “It meets me at my lowest.”