10 Best Super Bowl Commercials in 2026: Ranked Roundup

As AI becomes increasingly unavoidable in our lives, Amazon turned out a Super Bowl ad that sends up those fearful of AI going the Hal 9000 route with a wacky spot starring Chris Hemsworth and his real-life wife Elsa Pataky. Without being derisive or condescending, the spot pokes fun at AI fears while demonstrating the hour-to-hour usefulness of Alexa+ in the house. Even if you’re still bracing for a Skynet apocalypse or an economic bubble burst, it’ll bring a smile to your face. (And if it doesn’t, the machines will surely punish you.) Watch here.

Post Malone, Peyton Manning and Shane Gillis delivered an amusing spot for Bud Light that featured Posty sliding and screaming down a hill in hot pursuit of a beer keg on the lam during a wedding. Budweiser, meanwhile, told the story of a baby bird befriending a horse, crafted not for laughs but for tugging on the ole heartstrings. Soundtracked by Lynyrd Skynyrd’s “Free Bird,” it culminated with a triumphant mid-leap shot of the horse as said avian pal, who turns out to be a bald eagle, spreads its wings and takes off into the sky. What could have been schmaltz ended up effecting and memorable thanks to a succinct, storytelling directorial approach. Watch Bud Light here and Budweiser here.

Matthew McConaughey taunts Bradley Cooper with a ‘conspiracy theory’ about how football is only about selling food (“foodball”) in a spot for UberEats. Soundtracked by Elvis Presley’s “Suspicious Minds” and boasting a smart cameo from a Diet Pepsi-sipping Addison Rae, the Oscar winner taunts Gaga’s former duet partner with some dietetic double entendres. Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, Pork Chop Womack and Sourdough Sam pop by for the fight about food, too.

If you’ve ever wondered what it would look like if Benson Boone missed one of his backflips and totally wiped out, Instacart has the Super Bowl ad for you—kind of. Starring Boone and Ben Stiller as a cheesy, vaguely European musical sibling duo singing about bananas (backed by a dancing banana and carrot, obviously), Boone nails his backflip (and a falsetto) to the competitive ire of Stiller. Cut to the Zoolander star attempting a Boone-esque stunt only to flop hard and fall headlong into a drum set immediately after singing, “What a time to be alive.” It works for a simple reason: As Boone is to backflips, Stiller is to pratfalls. Watch here.

Filmed in New York City’s Times Square, T-Mobile’s Super Bowl spot stars Backstreet Boys crooning a retooled version of “I Want It That Way” to a T-Mobile store full of fans, including Pierson Fodé and a sobbing Druski. It’s charming, silly fun with a great kicker—after BSB mania clears out of the store and into the streets, a curtain drops to reveal another surprise: a guitar-wielding mgk, who begrudgingly sings a verse of the boy band classic for a disappointed mother-daughter duo who demand more Backstreet. Watch here.

If you don’t have State Farm Insurance, you might as well be “Livin’ on a Prayer”—at least that’s the message of the brand’s celeb-studded Super Bowl spot soundtracked by Bon Jovi’s Billboard Hot 100 topper. Comedic pros Keegan-Michael Key and Danny McBride play keytar-wielding purveyors of a flight-by-night insurance company trying to sell an increasingly suspicious Hailee Steinfeld on their services. Toss in a KATSEYE dance routine and a cameo from Jon Bon Jovi himself (who told Billboard he ribbed Steinfeld about their football team rivalry on set) and you have another winner from the brand. Watch here.

Sam Neill, Laura Dern, Jeff Goldblum, Samuel L. Jackson and even Richard Attenborough (who died in 2014) reunite onscreen in Xfinity’s blockbuster Jurassic Park Super Bowl spot. Regardless of how you feel about digital de-aging and dead actors in TV commercials, the clever girl ad imagines a much happier version of the story where Xfinity internet saves the prehistoric amusement park from disaster, allowing Goldblum to dig into a huge pile of sh…rimp and Neill to take a selfie with a roaring t-rex while Rupert Holmes’ “Escape (The Piña Colada Song)” blares. Watch here.

Earnest Super Bowl ads aren’t impossible to pull off, but in a broadcast filled with celebs, songs and stunts, they tend to fade into the background. Not so with Rocket and Redfin’s emotional, politically relevant winner; its message was clear, but not sententious. Two families, one white and one Latino, living next to each other get off on the wrong foot. After the former family’s dog runs off in a storm, the latter family finds and returns the beleaguered pooch, resulting in hugs, tears and camaraderie. The slogan: “America could use a neighbor.” Throw in Lady Gaga singing an impassioned yet understated take on Fred Rogers’ classic “Won’t You Be My Neighbor?” and you have the rare Super Bowl spot that feels like a short film. Watch here.

Dunkin’ has been delivering gold with Ben Affleck for years, and they kept the hot streak going in 2026 with a brilliantly dopey reimagining of 1997’s Good Will Hunting (which Affleck co-wrote and starred in) as a ‘90s sitcom jammed with hokey catchphrases like a donut stuffed with jelly. With cameos from Jason Alexander (Seinfeld), Jennifer Aniston and Matt LeBlanc (Friends), Jaleel White (Family Matters), Alfonso Ribeiro (Family Matters), Jasmine Guy (A Different World), Ted Danson (Cheers) and Tom Brady, it piles on the nostalgia while throwing a lot of groaner jokes at the wall, and most of ‘em are slam dunk(in)s. Watch here.

Why bother with a guy from Saltburn when you can score a man who’s just salty? Sabrina Carpenter teamed up with Pringles for a sly, smirking Super Bowl spot that imagines her in a storybook romance with a man made entirely out of Pringles. It’s exactly the kind of cheeky, campy and clever execution we’ve come to love from Carpenter, and another winner after last year’s mustache ride from the chip maker. Watch here.