Our rule for the perfect bodycare and shower products? It has to smell good. While, of course, it also has to cleanse, moisturize, and do everything else we ask from our beloved products. But the smell is still very important for our extensive “everything showers,” post-shower bodycare, and sleep routines.
Being Frenshe, the Target-exclusive brand founded by Ashley Tisdale, clearly values both. Earlier this week, the brand launched its newest scent, Hinoki, with a collection of seven of the brand’s bestselling fragrance, body, and hair products. It includes a shower gel, body mist, perfume oil, body oil, leave-in hair treatment, shampoo, and conditioner.
Hinoki is a truly magical and calming scent that we’ve quickly become obsessed with. You’ll fall in love at first sniff thanks to its notes of bergamot, hinoki wood, waterlily, and dewy greens. For those drawn to earthy, crisp scents, this fragrance offers a calming escape and the feel of a luxurious sauna.
The Hinoki line has a theme of strength and resilience, with a wellness ritual that matches it. “It’s a daily reminder to stand tall, move with intention, and reconnect with the quiet power within you,” the brand writes.
So, whether you’re a newbie to the brand and curious about this new scent or you’re a seasoned Frenshie stan, keep scrolling to shop this spa-scented collection.
