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Snoop Dogg is bringing his “Affirmation Song” to the page.
Following the success of his popular animated YouTube series, Doggyland: Kids Songs & Nursery Rhymes, the 54-year-old rapper is bringing kids further into his colorful world of music and storytelling with his new board book, Snoop Dogg’s Doggyland: Affirmations Song.
“Doggyland’s been killing it with our music and our videos, so it only made sense to bring the magic to the world of books,” Snoop says. “This partnership with Little Bee couldn’t be a better fit.”
Indeed, the book, which is the first in a series, contains all the uplifting sayings from the 2022 hit song and gives parents a way to bring positive affirmations into their home and encourage their kids’ development and growth in a way that is both personal and fun.
Little Bee Books
“They understand what Doggyland is all about — how to bring our fun and engaging methods of learning to kids in a whole new way,” Snoop adds of the children’s publisher. “You know when you got the buzz from the bee and the woof from the dog that these books are going to make noise.”
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Much like the 3D animated children’s series, which Snoop created alongside Claude Brooks and October London, the vibrant board book series will use catchy songs and colorful puppies to deliver an empowering message that helps young children build confidence, express self-love and celebrate who they are.
“You can just be you and be accepted in Doggyland,” Snoop emphasizes. “And that’s what these characters represent — diversity. So kids can learn to love each other from the beginning, because hate is what’s taught but love is what’s in their hearts.”
While Snoop’s Bow Wizzle serves as the adult mentor to the rest of the pups in the series, high-spirited and empathetic characters like Woofee, Yap Yap, Chow Wow and Barks-A-Locks find themselves discovering new adventures and learning new lessons along the way.
Chris Enriquez
“I’ve always wanted to create a kid-friendly series that lets kids be kids and is truly representative of the culture with everything from the music to the characters,” Snoop explains of the series.
“When I started to build my team, it was only right to partner with Claude, who created the iconic series, Hip Hop Harry, which built the blueprint to diverse kids programming, and October London, a talented singer and writer.”
The nine-book series will also include a mix of board books, sound books and activity books: Snoop Dogg’s Doggyland: Counting Numbers Song Sound Book (Spring 2026), Snoop Dogg’s Doggyland: Family Barbecue (Summer 2026), Snoop Dogg’s Doggyland: Ultimate Sticker and Activity Book (Fall 2026), Snoop Dogg’s Doggyland: Jingle Bells (Fall 2026), Snoop Dogg’s Doggyland: Hello, Good Morning (Spring 2027), Snoop Dogg’s Doggyland: Just Breathe (Spring 2027), Snoop Dogg’s Doggyland: Paw-some Puffy Sticker and Activity Book (Summer 2027), and Snoop Dogg’s Doggyland: Eat Your Veggies (Fall 2027).
Snoop Dogg’s Doggyland: Affirmations Song will hit shelves on Feb. 24, 2026, and is now available for preorder, wherever books are sold.
